Ghost Town: The Truth Behind Your Silent Social Media Feed

Don't stress about low social media engagement—it's a widespread trend reflecting changing user behavior rather than poor content quality. Looking at impressions instead of likes gives you a more accurate picture of your content's reach and effectiveness.

• Most people have become passive scrollers who rarely like, comment, or share content
• The habit of enthusiastic engagement from early social media days has dramatically changed
• Focus on impression analytics rather than engagement metrics
• Create engaging content through behind-the-scenes videos, blooper reels, and time-lapses
• Utilize Stories, which often get more views than regular posts
• Be more engaging with others' content—you reap what you sow

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