Christina Williams: Crafting a Passion-Driven Business and Mastering Canva

What if you could transform your career and your life by taking a leap of faith? That's exactly what Christina Williams did when she transitioned from corporate marketing to becoming a thriving solopreneur. Join us on the Marketing Happy Hour podcast as Christina, founder of Christina Williams Consulting LLC and Canva with Christina, shares her remarkable journey. You'll learn how she strategically balanced a remote job while meticulously planning her business, waited an entire year before unveiling it, and secured her first clients through bold pitches, including one for an interim PR manager role for her city. Christina’s story is a testament to the power of patience and determination in building a passion-driven business.

Effective collaboration and client selection can make or break a business, and Christina offers invaluable insights on these topics. We discuss the crucial distinctions between planners and doers, emphasizing how recognizing your strengths can foster successful partnerships. Discover the importance of having a trusted PR person for crisis situations and the benefits of being part of a referral network like BNI. Plus, you'll hear about the three follow-up rule in marketing, preferred communication methods, and the frustrations of social media engagement that doesn’t convert into business responses. Finally, get the inside scoop on "Canva with Christina," where Christina offers webinars, one-on-one training, and an informative LinkedIn newsletter to help you master Canva. Don't miss this episode filled with practical advice and inspiring stories for entrepreneurs and business owners alike!

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