Are Your Marketing Expectations Aligned With Your Wallet?

Marketing budgets need to align with realistic expectations, starting with at least $500 monthly for small businesses and growing to 10% of your revenue goal. Strategic spending on tools like Canva Pro, targeted Facebook boosting, geofencing campaigns, and email marketing can maximize impact when combined with significant sweat equity.

• Facebook business page, Instagram, and Google Business Profile are free marketing tools that only cost time
• $500 monthly budget breakdown: Canva Pro ($50/year), strategic Facebook boosting ($100), geofencing ads ($150), email marketing platform ($50-150)
• Plan for 10-20 hours of monthly sweat equity creating content, networking, and updating profiles
• Calculate your ideal marketing budget as 10% of your annual revenue goal
• Consider the opportunity cost of DIY marketing versus hiring professionals as you grow

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