Starting Smart: What Every Small Business Owner Needs to Know

Welcome to the very first episode of Marketing from X 2 Z! 🎙️ Hosts Mike Albuquerque (Bear Double Design Studio) and Liz Bachmann (Wildflower Social Media) kick things off by sharing their journeys from corporate life to entrepreneurship—and why they launched this podcast for small business owners.

In this episode, you’ll hear:

• How our backgrounds shaped our approach to marketing.
• Why market research matters for finding the right fit.
• Practical ways to build a brand and social presence from scratch.
• Common marketing pitfalls (and how to avoid them).
• Real client stories and lessons you can apply today.

Whether you’re just starting out or looking to refine your strategy, this episode is packed with actionable insights to help you cut through the noise and grow your business.