Marketing From X 2 Z: Digital marketing strategy and tips to help you grow your small business

Marketing from X 2 Z helps small business owners cut through the noise and master the marketing strategies that actually grow a business. Each week, co-hosts Mike Albuquerque (Gen X), a branding and website expert, and Liz Bachmann (Gen Z), a social media strategist, share their generational perspectives to give you a complete view of today’s digital marketing landscape.

If you’ve ever wondered how to get started with digital marketing, how to build a brand that stands out, or how to create a marketing strategy that works, you’re in the right place. From social media marketing and content creation to website best practices and email marketing, Mike and Liz break down what works for small business marketing—without the fluff or jargon.

Episodes run 30–45 minutes and are packed with practical tips, real-world examples, and actionable steps you can use to grow your online presence, attract your ideal customers, and increase sales. You’ll learn how to:

Build a strong marketing foundation for your small business

Use social media effectively to reach and engage your audience

Develop a website that converts visitors into customers

Understand analytics so you can measure and improve your results

Create consistent, intentional marketing that drives growth year-round

Whether you’re launching your first marketing campaign or looking to refine your business growth strategy, you’ll walk away with clear, actionable ideas you can put to work immediately.

Follow us on social to keep learning, get inspired, and connect with other business owners who are building success from X to Z.