1. EachPod

The Power of Content Pillars (and How to Create Yours)

Author
Alison Mullinax
Published
Tue 01 Jul 2025
Episode Link
https://marketingforthemicros.podbean.com/e/the-power-of-content-pillars-and-how-to-create-yours/

Let’s be real: posting without a plan is exhausting. In this episode, we’re diving into one of the most powerful tools you can use to create consistent, strategic content without the stress—content pillars.


 


You’ll learn:


→ What content pillars actually are (no fluff, no jargon)


→ Why they make content planning so much easier


→ 5 common mistakes to avoid when choosing your pillars


→ A simple 3-step method to build your own, based on your brand, services, and values


→ Real-life examples from massage therapists, fitness coaches, dietitians, and more


Whether you’re brand new to content planning or ready to get more strategic with your posts, this episode will help you show up with clarity and confidence.


 


🎧 Hit play—and let’s simplify your strategy.


We took all the notes for you at Episode 04 Show Notes

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