Measuring marketing impact with Matt Laybourn, founder at Rockee
- Author
- Dave Heywood
- Published
- Tue 22 Oct 2024
- Episode Link
- https://shows.acast.com/the-path-of-us-marketing-careers-uncovered/episodes/67162b59bcdb5585a36b812e
Ever wondered how to truly measure the effectiveness of your marketing efforts?
In this episode, I sit down with Matt Laybourn, founder at Rockee, to discuss his journey from building a B2C e-commerce brand to becoming an expert in marketing effectiveness. We explore the challenges of proving marketing impact, the evolution of buyer behavior, and the role and limitations of AI in content creation. Whether you’re a seasoned marketer or just starting out, Matt’s experiences offer valuable lessons on enhancing marketing performance.
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