135: Is Your AEC Firm Ready for Content Marketing?

Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a content marketing campaign.

We kick things off with a chat about what content marketing is and why it's basically a magic wand for AEC firms to establish thought leadership and build solid client relationships. Then, we get to the good stuff. I'm giving you 5 juicy questions to ask yourself that'll help you gauge your firm's readiness for content marketing. Trust me, these are questions that could even double up as killer interview questions for your next job hunt.

And because I love to spoil you with actionable goodies, hang on till the end. I've got a special gift for you that'll literally walk you through this entire process. We're talking about a step-by-step evaluation guide, people!

If you're ready to steer your AEC firm's content marketing in the right direction, or you’re looking to guide your firm’s leaders toward embracing modern marketing strategies, then you definitely don't want to miss this episode. Grab your favorite beverage, put those AirPods in, and let's dive in. 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.