116: Maximizing AEC Marketing Department Resources: 3 Key Areas to Focus On

As we all know, AEC marketing departments are under pressure to do more with less. Budgets are tight, resources are limited, and yet, the expectations remain high. So, how can you maximize your marketing department resources and achieve more with less?

In this episode, I'll be sharing with you the three key areas to focus on purpose, people, and process. By focusing on these three areas, you can ensure that your marketing department is more productive, less stressed, and able to scale faster.

I’ll dive into each of these areas and provide actionable tips and strategies to help you implement these systems in your own marketing department. I’ll cover everything from developing a growth plan to defining roles and responsibilities, clarifying decision-making authority, managing workloads, and using analytics to track workload and results.

By the end of this episode, you'll have a clear understanding of how to maximize your marketing department resources and achieve more with less. So, if you're an in-house marketer at an AEC firm, or you're just interested in improving your marketing department's productivity, this episode is for you!

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