112: [Spring Cleaning] How to Maintain Clean Marketing Contacts

In this special Spring-Cleaning episode, I share 7 tips to maintain clean marketing contacts. Having a clean marketing contact list is essential for effective marketing campaigns throughout the year, not just during the holiday season. 

Here are some highlights from the episode:

• The five pieces of contact information you should track for each contact, and which additional pieces of information are "nice to have"
• How to standardize data entry and ensure that everyone who enters contact information follows these guidelines
• How to monitor new contact creation with scheduled reports, and use CRM workflows to automate contact quality control
• Why sending more marketing emails can actually help keep your contacts up-to-date, and how to remove inactive contacts from your email marketing lists
• The importance of keeping track of opt-outs and how to effectively do so

So grab a cup of coffee, pen, and paper, and get ready to take some notes to clean up your marketing contacts!

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