103: The Essential Marketing Tech Stack for AEC Marketers: How to Stay Ahead of the Competition

Are you tired of feeling overwhelmed with your marketing efforts? Look no further! In this episode, I’ve got you covered with the essential marketing tech stack elements for your AEC marketing department.

From a customer relationship management (CRM) system to a content management system, I explore the must-have tools that can help you personalize your communication with clients and optimize your campaigns for better results. I also dive into how marketing automation and email marketing can save you time and resources while providing personalized communication to your contacts.

But that's not all! I discuss the importance of social media management, analytics tools, and SEO tools as well as three bonus tools to take your marketing and content creation efforts to the next level. And of course, I provide expert insights and tips on choosing the right tech stack for your department and how to overcome potential challenges.

And, if you want to get all of these in one place with links to each recommendation, download my free Marketer’s Tool Kit. You can get that over on the show notes page at marketerstakeflight.com/103. 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.