098: The Power of Clarity: Stand Out From Your Competitors and Attract Your Ideal Clients

In today's noisy marketplace, it is more important than ever to stand out from the competition. How can one stand out in a highly competitive, constantly changing market? Many AEC firms have clients made up of multiple decision-makers, but by focusing on one ideal client, you can create more targeted and effective content marketing strategies.

I’m sharing with you the power of clarity today.  By narrowing your focus, you can better understand your client and create content that addresses their specific needs. These fundamental strategies are some that I’ve adapted over the years in marketing to help create laser-focused content marketing campaigns anytime. Listen in and download the worksheet to help you define your ideal client and start creating your next marketing strategy.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
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• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.