093: An AEC Marketer's Path To Principal

Today we are talking about something we don’t talk about enough - your path to Principal. Only a small handful of marketing and business development professionals hold positions as principal and owners of AEC firms. Many of us have the qualifications and aspirations to achieve that goal… but perhaps not the path of how to get there. 

I have two guests today, Adam Kilbourne, FSMPS, CPSM and Leah Boltz, have spent time interviewing a dozen principals around the country to help clear the path for those that are looking to pursue this career goal. They hope these interviews will encourage other non-technical professionals and AEC marketers to their career goal of Principal.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.