092: [ModMarketing] How to Measure AEC Marketing Campaign Results

If the results from your marketing campaign efforts are not tracked, how will you know if it’s working or not? It seems simplistic when I say this out loud, but for many AEC firms, collecting and analyzing the results of online or content marketing efforts is often the hardest part. And, because you are not collecting, analyzing, or presenting the campaign results to your firm leaders, it’s difficult for you to get buy-in for additional marketing resources. 

So, how do you collect and analyze the marketing campaign results? 

In this episode, I am going to share the steps to begin collecting the results of your marketing campaign and analyzing those results. 

If you’ve been following along with the ModMarketing podcast series, you’ve learned how to create the campaign and promote it. So now it’s time to analyze the results and compare them against your marketing goals to determine the performance of the campaign.

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