087: Different Ways AEC Marketers Can Support Lead Generation & Nurturing

When was the last time a lead popped into your inbox and you picked up the phone to call them?  This is just one way to start creating that nurturing sequence for prospects, clients, and even potential employees.  While these have typically been tasks of a business developer or project manager, today we’ll talk about how marketers can support these efforts to make your firm stand out.

Cate Phillips is the Relationship Manager at Full Sail Partners and she’s here to share with us her unique hands-on approach to lead generation, lead nurturing, and lead follow-up. We’ll cover not just website leads but also pre and post-conference and event leads as well. How can you make the best ROI on your experience at these shows and sign those clients?  Cate has a few tricks you’ll want to take notes on. 

Here are some highlights:

• Cate’s career path: 3:09
• Lead gen strategies: 5:56
• Leverage professional services: 11:22
• Importance of follow-up & responsiveness: 12:40
• Favorite lead gen for AEC industry: 19:37
• Best practices for post-event follow-up: 22:55
• Cate’s #1 piece of advice for new marketers: 32:44

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