086: [ModMarketing] An AEC Marketer’s Guide to Content Repurposing

This week’s episode covers one of the most cited struggles I hear when it comes to your content marketing – finding new content ideas and getting the technical content from your subject matter experts. 

Is this a struggle for you?

You and I both know that publishing consistent content that appeals to your targeted ideal client is a cornerstone for a successful content marketing program. 

But getting this new content on a regular basis is another story! You’re busy with proposals and other marketing activities. Your subject matter experts are busy serving clients and delivering projects. Content marketing often gets pushed to the back seat. 

Well, friend, in you’re in for a real treat on this special ModMarketing episode. I’m going to cover one of my very favorite topics – and that’s content repurposing. 

I love figuring out how to extend or re-use the life of an existing topic or piece of content. Maybe it’s the competitive nature in me that sees this as a challenge. Each time I do this exercise, I challenge myself to figure out how many ways I can use the same content piece. And, I hope after today’s episode, you’ll be just as excited as I am to challenge yourself to repurpose your existing content!

Here are a few highlights from the episode:

• What is content repurposing?
• How to select the content to repurpose
• A content repurposing case study
• 13 different ways to repurpose one piece of content
• Content repurpose challenge

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.