085: How to Gain More Credibility with the C-Suite

Do you ever feel like you're doing everything right when it comes to marketing, but you're just not getting the respect or credit you deserve from the C-suite? If you're nodding your head in frustration, this episode is for you. You'll learn 3 tips as to why are CEOs unhappy with their marketing teams' performance, and what can be done to bridge the gap.
 
Stacey Danheiser is the founder of Shake Marketing Group, a B2B marketing consultancy. She is an expert in marketing strategy and execution and helps her clients build alignment with their sales teams, craft customer-focused value propositions, and set up their marketing teams for success. 

As a marketer, it can be difficult to gain credibility and respect from the C-suite. One way to overcome this is to understand the business and what the C-suite cares about. This can be done by speaking with someone in the finance team and asking about the important metrics that the C suite uses to measure success.

Here are some highlights:

• What do CEOs expect from their marketing team: 5:11
• Marketers number one job: 7:44
• How can marketers earn more influence and credibility with the C-Suite: 18:56
• Get to know your clients: 25:07
• Why marketers are skipping steps: 27:25
• Confident Marketer’s Playbook: 28:28

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