082: [ModMarketing] Step-by-Step Process to Create a Quarterly Content Calendar

Can you really create a 3-month content calendar in just a few hours? I say yes, it can be done. I know because I do this for not one but two different companies. 

And, in this special ModMarketing episode I’m going to show the steps to create your own quarterly content calendar. 

Yep! An entire three months worth of your online marketing content – from your firm’s weekly core content to social media posts to holidays and promotional pieces – strategically laid out, and ready to schedule in a handful of hours. 

In this episode, I’ll be walking you step-by-step into the content calendar creation including:

• How to use your content ideas and keyword research to identify the topics to populate your calendar
• How big marketing campaigns, special events or conferences should factor into your content plans
• How to leverage holidays and weekly themes to engage your ideal audience
• How to incorporate a weekly cadence into your content creation routine
• And so much more!

Block off a few hours and get ready to master your marketing content calendar! It can really be done in that little time. 

You’ll walk away with an entire quarter’s worth of content.

Plus, I’ve put together a free quarterly content calendar to use while you listen to the episode. Just plug in the dates and content to get your firm’s online marketing engine started!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.