080: [ModMarketing] How to do Keyword Research for AEC Online Marketing

In the last series episode, I talked about different content types that can fuel your [ModMarketing] program. Content is a crucial piece of attracting new potential clients to your firm as well as continuing to nurture and educate existing clients. 

But, how do you know what to write about? And, how do you know that your targeted audience, aka, your ideal clients, even cares about your content?

You see, while I 100% agree you need to be producing content on a consistent basis. I don’t believe you should just be creating content to have something to publish. That’s just a waste of your time and your efforts. I want your work to be effective.

So, just how do you know what type or topics to write about for your marketing content? Well, that’s where keyword research comes in. In this episode, I am going to walk you through some old-school and new-school keyword research techniques to help you start brainstorming topic ideas for your content calendar. 

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