076: [ModMarketing] A Content Strategy that Attracts Potential Clients

Initial steps in creating a ModMarketing program include defining personas and setting goals. Once those are set, it’s time to begin creating content. But what types of content need to be created? How does an A/E/C firm develop content ideas that attract potential clients?

In this episode, I’ll walk you through the answers to these questions to show the steps to create a content strategy. And it’s the next step in modernizing your marketing. 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.