075: Clean Up Your Marketing Department’s Digital Clutter

Do you have a go-to person in your firm when you need to find an old picture?  Maybe there's that drive with all the images labeled IMG? Organizing your digital clutter might be the next step for your firm. My guest today is George Bains, VP of Customer Success at OpenAsset.  You can benefit from this conversation about what a DAM is, how to organize it, and even what to organize even if you do not have OpenAsset in your firm.

George and I discuss how the right DAM system can help create proposals more efficiently and easily.  Our discussion will include integrations, storage options, and how a DAM can complement your current tech stack.  Any type of digital proposal management system will speed up the proposal process for your firm.

Here are some highlights:

• George’s career path: 2:46
• What is a Digital Management System: 5:26
• How can a DAM help your marketing department: 6:29
• Ways to organize your data: 9:28
• Integrations: 12:14
• What content can be stored: 14:26
• How does a DAM fit in our tech stack: 20:07
• #1 Piece of Advice for new marketers: 22:14

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.