073: How AEC Firms Can Prepare Now for The Infrastructure Investment and Jobs Act (IIJA)

In this episode, I have Melinda Colón. She is the CEO, strategic marketer, and mentor of FortisOBM. She is a problem solver and connector who helps firms in the AEC industry grow their businesses. The Infrastructure Investment and Jobs Act (IIJA) is a $550 billion investment across five years that include roads, bridges, major projects, passenger and great trains, general safety, safe street programs, pedestrian safety programs, buses, rail cars, and stations, broadband expansions, ports and waterways, airport runways, the gates, the taxiways, water and infrastructure, power and grid systems, and cybersecurity.

The Bill is going to touch nearly every AEC firm because it spans all market sectors. And it will also bring more work, which means more proposals! And, who could use another proposal (or two)?!?!

Knowing that these proposals are coming, what work can your business development and proposal teams start doing now to prepare? Melinda shares some actions your teams can do today to start preparing.

Here are some highlights:

• Overview of Infrastructure Bill: 4:49
• Example of how the Bill works: 7:24
• Is this similar to the last big bill?: 11:16
• What is the timing for some of these projects?: 14:03
• Where is the money flowing to?: 15:25
• Look locally: 16:44
• Tips for what marketers can do to prepare: 21:15
• Recap of Tips: 30:31

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.