071: AEC Marketing Campaigns Geared Towards Winning

Using digital ads, LinkedIn ads, and email campaigns, how can you reach the influencers and decision-makers before the RFP is out? Getting in front of your clients before the proposal is even written isn't as hard as you might think.

This week I'm joined by Katie Cash and Jeni Dzenis of Smartegies.  The conversation is about different types of marketing data, marketing campaigns, and how data is used by marketing or business development to assist sales. In addition, they provide examples of how these strategies or tactics can be used during the prepositioning and capture planning process.

Here are some highlights:

• Marketing strategies advantage during pursuit: 10:57
• Tactics for reaching warm leads:  16:25
• Each strategy has a purpose: 20:21
• How Jeni utilizes the crazy ideas in the proposal process: 28:01
• A few ideas for pre-positioning: 31:46
• Tips to get started with these marketing techniques: 34:49

Resources & Links:

AEC Marketing for Principals Podcast – https://smartegies.com/podcast/.

Smartegies - https://smartegies.com/

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
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• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.