068: [ModMarketing] Modernizing AEC Marketing

I am so excited to bring you this brand-new ModMarketing Series! This series will walk AEC marketers through how to modernize their marketing techniques using digital, online, thought leadership, and content marketing strategies. These strategies will help raise your firm’s brand awareness, capture new leads, and eventually drive the growth at your firm.

ModMarketing is going to cover the nuts and bolts of how to do this. In this series, you will learn how to develop a ModMarketing program that is right for your firm. Some topics I plan to cover include: 

• How to define your personas
• Setting ModMarketing goals
• Outlining a content strategy
• Different content strategies and examples
• Repurposing content into multiple formats
• Search engine optimization
• Promoting content
• Optimizing marketing performance
• Analyzing marketing results

Make sure you are subscribed to the Marketers Take Flight podcast, so you don’t miss any episode in this series! 

And in this first episode, I am going to go into a little more in detail about what the heck I mean by ModMarketing.

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.