067: The ONE Marketing Tool That Saves Time & Improves Consistency

Has your firm created a marketing handbook that you can easily access and has all the information you need? This would save you a lot of time when you need it most. When you're pressed for time and need to post to social media or finish a proposal, your company needs a marketing handbook containing simple information such as phone numbers and addresses, as well as less-known information like brand colors and logos. The resource can be accessed by anyone and contains everything needed.

In today's episode, we talk to Perryn Olson from REX.one. He has been creating a marketing handbook for his company, and he is here to discuss how to make this a standard practice in your firm. From conception to sharing and keeping it updated, a marketing handbook could be what your firm needs to stay on track and be more efficient and effective.

Here are some highlights:

• Perryn’s career path: 2:39
• Why create a marketing handbook: 8:05
• What is in a marketing handbook: 11:32
• How to create and update: 16:44
• InDesign book basics: 19:08
• Sharing the book: 21:35
• Benefits of using a marketing handbook: 27:04
• What should you focus on first: 30:55

Resource:
End Your File Frustration Starter Pack: https://www.marketerstakeflight.com/product/end-file-frustration/

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.