061: AEC Firms: Add These LinkedIn Strategies to Your Marketing Plan

You most likely have a LinkedIn page for your firm. And, you're most likely posting employee get-togethers and industry events you're attending. Am I right?

But are you really maximizing LinkedIn to showcase your subject matter expertise and position your firm as the industry leader?

What if there were some other features of LinkedIn that you could add to your marketing strategy that actually attracts your ideal clients and prospects? And, by adding those wouldn't take too much time, effort, or resources? Would you be interested in learning about those?

That's what this week's Marketers Take Flight podcast episode is all about - introducing you to a few new LinkedIn features and why AEC firms should add those to their marketing strategies. 

I've got a special guest, Mindi Rosser, who specializes in helping B2B firms build the personal brands of their SMEs as well as company brands, specifically on LinkedIn. She brings a broader perspective of how other B2B companies are leveraging LinkedIn to start meaningful conversations to fill their pipelines of potential new work.  

Additionally, Mindi discusses our profile, the importance of an up-to-date profile picture, and what a good headline should include.  We discuss how our firms can help us with that headline and how it can be used to acquire new prospects or clients.  This episode is packed with actionable strategies. 

Here are some highlights:

• New features on LinkedIn: 6:02
• LinkedIn newsletters: 7:16
• LinkedIn live: 9:45
• What happens on LinkedIn lives: 15:37
• Personal vs. Firm Brand: 17:37
• How to attract the right people on LinkedIn: 21:34
• Headlines: 23:59
• How can your firm help with headlines: 27:52
• Recap: Your LinkedIn strategy and approach: 31:36

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
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• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.