060: Onboarding Process to Make New Marketing Coordinators Fall in Love [and Stay] with Your Firm

We all know how difficult it’s been to find and hire experienced marketing coordinators for our AEC firms.

We are all usually underwater with deadlines and need help. Once we get that approval to hire, we need to not only find someone quickly but get that person up to speed and fully functionally ASAP. If you are one of the lucky ones to find this AEC marketing coordinator unicorn, you will want to make sure you set a great first impression, so he/she stays with your company for a long time. 

This is where a great onboarding experience can come into play. And that’s what today’s episode is about. I’m going to break down the different phases of onboarding and give you some ideas to make this experience better for the new hire and you so everyone feels good about the decision and even better, the new hire can feel like they are making meaningful contributions right away. 

Here are some episode highlights:

• Defining what onboarding is and isn’t
• How you can start to make a great first impression before the new hire’s first day
• Two tools you can prepare to help the new marketing coordinator be productive faster
• Setting the right first impression on the first day
• Best practices to make the first 90 days productive and rewarding
• Examples of how to make the first year successful – for both you and the new hire
• How you can shape the new hire onboarding experience, even if HR already has their own

I provide you with two download freebies to help you start enhancing your marketing onboarding experience – the Resource Guidebook and Help Source Card questionnaires. You can download those for free over on the show notes page – marketerstakeflight.com/60. 

I hope you enjoyed this episode. I hope this gives you some ideas to enhance your new hire onboarding experience for your marketing department. I know we have a lot of creative people in the audience. So tell us, friends, what are some creative ways or experiences you provide to your new marketers? Share them with us in the comments on the show notes page. 

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