057: How to Write a Persuasive AEC Proposal Cover Letter

The most important part of your proposal is your cover letter.  This first impression could grab the attention of your reader and set the stage for your proposal to be shortlisted. If you start your cover letter with “We are excited to submit?” then you are going to want to stop and listen to this episode.  

Peter Kienle is here to offer advice on what you should and should not include in your cover letter.  If you find yourself seeing some similarities, we have some support for you as well.  A few ideas on what you should be including the length of the cover letter, how to summarize it, and even who should be signing. Stop creating your cover letter all wrong and start getting those proposals read and shortlisted.  

Here are some highlights:

• Peter’s career path. 1:49
• Why are cover letters so important for AEC proposals? 4:33
• What entices them to read the entire proposal? 8:36
• How to focus a cover letter 10:04      
• Magic of 3’s 10:43
• Is your cover letter telling & not selling? 12:41
• Sample Cover Letter 13:54
• Stand out at the end of your cover letter 19:02
• Who should sign the cover letter 21:04
• #1 piece of advice for marketers new to the AEC industry? 25:01

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
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• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.