056: 5 Key Skills AEC Marketing Coordinators Need to Advance Their Career

If you’re listening to this podcast, chances are you’re either in marketing or business development for an AEC firm. And, as such, most of your work revolves around proposals. You are most likely coordinating multiple proposals any given week. I know this because I was you. Since 2005 when I began as a marketing coordinator at an engineering firm – learning how to coordinate a proposal submission was task #1 of my onboarding. 

Since then, I have trained dozens of AEC marketing coordinators at three different firms, specifically on how to produce winning proposals. And through this experience, I have realized that there are a few key areas to really master to grow your career in the marketing or pursuit management departments at AEC firms. Those topics or areas of mastery include:

• Understanding how to put together a win strategy,
• Developing a proposal management plan,
• Scheduling the proposal production with all its moving parts and contributors,
• Producing succinct, graphically appealing, and persuasive proposal content, and 
• Getting information from technical Staff.

In this episode, I give you a brief overview of each. Then I share how you can get to mastery level for each topic that will give you more career options—even if you don’t want to stay with proposals. 

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.