055: Have We Mislabeled the AEC Marketing Coordinator Role?

Today we may have something controversial to discuss.  What is the difference between business development, sales, and marketing?  Are you one of the many people in your firm that has marketing in your title but perhaps the bulk of your daily tasks isn’t actually marketing?  Tim Asimos is here to discuss with me the evolution of the AEC industry and the sales and marketing titles, job descriptions, and workloads.  And perhaps the industry is getting it wrong.

 We discuss the differences between the titles and where they should be. He also explains why a mislabeled marketing coordinator title could be affecting the recruitment and retention of ideal candidates. Tim will tell us who has a handle on these roles and how firms can realign to attract the best marketing professional.  

Here are some highlights:

• Where does the AEC industry get it wrong between business development and marketing? 7:27
• What’s the difference between business development/sales and marketing? 10:00
• Where do shortlist presentations, capture planning, and proposals fall within business development and marketing? 13:21
• Generic marketing roles – How do they affect recruitment? 17:14
• Who does marketing better? 22:37
• How has the industry changed in the last 2 years? 24:14
• What should we call the AEC marketing coordinator? 27:05

Learn more about Tim Asimos and how he works with AEC firms over on the show notes page - https://www.marketerstakeflight.com/55.

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