045: Get Found Online: Creating Content for Your Ideal Future Clients

We are back for the second episode with Bryon McCartney.  If you remember from Episode 44, Bryon dove deep into your website SEO best practices.  In this episode, we continue our conversation about websites and how to create content for them to make the biggest impact on your future clients.

While ‘news’ and updates are good for your website, Bryon talks about the importance of creating content that will draw your next client in.  Think about your ideal client and write your content to them.  Consistency is key and we discuss a few strategic ways even small firms can reach their audiences with high-quality content.  Don’t forget to harvest that content and repurpose it.  Today’s episode will explain all this and more.

Here are a few highlights:

• 3 key content categories that work: 5:58
• Postmortem meetings:  10:01
• Content ideas:  12:23
• Dedicated content creation: 13:35
• How  small firms create consistently high-quality content: 16:14
• Systematic, measurable, and repeatable content creation: 19:01
• How to measure the success of this effort: 22:27
• What are you excited about? – Don’t miss this one: 32:07

Visit the show notes webpage to learn more about Bryon and get the links to the resources mentioned in the show.

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