1. EachPod

039: Answering the Questions, You Were Afraid to Ask as a Newbie, Part 2

Author
Lindsay Diven
Published
Wed 08 Sep 2021
Episode Link
https://www.marketerstakeflight.com/39

In this episode, I continue our professional skills-building conversation with Keelin and Matt. If you are a newbie to marketing and the proposal process, you do not want to miss this. We are answering questions that you may be afraid to ask, or maybe you just don’t know where to go and get these answers. 

If you missed episode 38, we started our conversation on identifying roadblocks, follow-up, and knowing when you are speaking up too little or too much. This week, we’ll dive into what task you should be working on and what you need to complete that action. We’ll also talk about making mistakes. Everyone makes them, even us. Lastly, Matt and Keelin both answer their rapid file questions. You don’t want to miss their answers to the #1 piece of advice for new AEC Marketers. They both offer valuable insight.

  • Identifying what project or task you should be working on and what action to take to complete the assignment: 2:51
  • What happens when you make a mistake? 8:22
  • Matt’s #1 piece of advice for Marketers new to the AEC Industry: 14:58
  • Keelin’s #1 piece of advice for Marketers new to the AEC Industry: 15:38

About Our Guests

Keelin Cox, CPSM, ENV SP

Senior Marketing Specialist

Stantec

Keelin Cox, CPSM, ENV SP is a creative thinker and problem solver with a focus on thoughtful interactions throughout the AEC industry. As a senior marketing specialist at Stantec, she is invested in supporting the water sector to build winning proposals, create smart strategies, and help her teams serve their communities. Keelin is the host of the AEC Marketeer podcast that explores AEC marketing and beyond.

Matt Handal

An out of the box thinker, Matt's passion is doing what others assume can't be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize tens of millions in fees from projects ranging from $500K to $2B.

He has a healthy disrespect for the status quo and loves to challenge conventional wisdom.

Matt is a co-author of the Marketing Handbook for the Design & Construction Professional and author of the Society for Marketing Professional Services' research whitepaper on "Marketing and the Mind."

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