032: Using Thought Leadership to Drive Revenue and Build Personal Brand

In today's episode, we are talking to GinaRenee Autrey.  She is the Marketing and Communications leader for Kleinschmidt Associates.

GinaRenee joins me to talk about using leadership campaigns and thought leadership to bring revenue to your firm, even through the COVID pandemic. Using new ways to bring marketing to the AEC industry, marketers can really shine by helping shift the business learning and leadership models. 

GinaRenee explains how by bringing more content online, their firm not only kept people engaged by learning but also brought more business into their firm. How did they do it? Check out some of the key points from this podcast.

• How to shift business development during COVID: 4:01
• Chris Goodell, our Thought Leader: 5:24
• The value of marketing on Linkedin: 7:31
• Other marketing ideas: 8:16
• What’s a Knowledge Hub (and how do you create one): 9:47
• How to get White Papers created quickly: 13:14
• Have you thought about adding Webinars?: 14:14
• Use your industry association: 18:01
• What stats should you track and monitor?:21:32
• #1 piece of advice for new AEC Marketer: 28:29
• Favorite or Most Memorable Win: 29:14
• What are you most excited about?: 30:25

About GinaRenee Autrey

GinaRenee is a marketing professional with 20+ years of experience and a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives.

She is responsible for leading all marketing and communication activities including but not limited to: strategic planning, development, and implementation of marketing campaigns for foundational clients and top pursuits, content marketing, collateral materials, lead generation, market research, event planning and participation, marketing communications including press releases, media relations, web content, social media, and internal communications.

GinaRenee is an active member of SMPS (Society for Marketing Professional Services) and NAPP (National Association of Photoshop Professionals). She has also served on committees for numerous charitable organizations including the Communications Chair on the Board of Directors for ACE Mentor Houston 2016-2018.

Resources Mentioned in this Show:

GinaRenee Autrey - Marketing and Communications Leader, Kleinschmidt Associates
Kleinschmidt Associates
Full Momentum Vodcast

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