030: Most Popular Episode of 2020: Career Paths of A/E/C Marketers

In this episode, we replay the best episode of 2020. The most downloaded and listened to episode follows the stories of 7 people in the AEC field and how they go the positions they are in now.

If you’ve been in your role as a marketing coordinator for about 2-3 years, you may be wondering what’s next. Let’s dive into the stories of these executives who have made different career paths to get to where they are now and learn what other career paths there are for A/E/C Marketers.

• Find out why your career doesn’t always take a career path at 6:02
• Learn about Michael Knowles unique description of his career at 7:32
• Emily (Crews) Hubbard's career has a storied path. Learn about that at 8:22
• Adam Kilbourne, the President of Tech Inc. Engineering and Design started at a financial research firm and is now president. Follow his story at 10:28
• Rebecca Starer manages all the MARCOM activities for the mid-Atlantic region. Find out how she got there. 12:52
• From Marketing Assistant to Marketing Coordinator to Marketing Manager and Marketing Director, Jennifer Barker’s story starts at 14:26
• Janki DePalma’s story is scattered. Find out how she made her way to a Business Development position starting at 16:08.
• Executive Vice President, Chief Marketing Officer, Stacy Robben admits to being a “thrill to the chase” type of person in her story starting at 17:35

Finally, we interview Katie Brancheau, Design-Build Business Development Manager for DRPM. Her interview starts at 20:54.

•  Learn how Katie transitioned from Marketing Coordinator: 26:00
• How much of her time is split selling versus managing: 28:50
• What skills she’s gained as a marketing coordinator: 33:00
• #1 piece of advice for someone new to the A/E/C industry: 35:04
• Her most memorable win: 35:37 

Links Mentioned in this Episode:

➢    Lean In by Cheryl Sandberg

➢    Michael Knowles, regional business development director at McKim & Creed

➢    Emily (Crews) Hubbard, Principal

➢    Adam Kilbourne, President of Tech, Inc. Engineering and Design

➢    Rebecca Starer, Marketing Services Manager for Gilbane Building Company

➢    Jennifer Barker, Marketing Specialist

➢    Janki DePalma, Business Development

➢   

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.