025: 5 Content Strategies to Attract Clients

Writing blog posts is just not enough. Every firm has a blog. You write a blog article every month, or maybe every week, but no one is reading it. There is just so much content out there, how do you know if your clients are even finding it, let alone reading it. 

And, then there is the struggle to find topics and get the information from your technical staff. 

This combination makes your job as an A/E/C marketer very difficult to attract your ideal clients and position your firm as an expert in your markets. 

That’s why I brought on a former journalist as a guest onto the show. Carl Friesen, MBA, a former reporter, has helped hundreds of business professionals publish their ideas in national and international niche media. In this episode, he shares:

• 5 content strategies and how to apply them to your firm
• How most A/E firms get content development wrong
• What you should focus on when creating content that you want to get noticed

This episode is part of my 2021 Planning Series, that walks you through how to set up your business development and marketing plans. This series includes podcast episodes, freebies, and mini-workshops to help you prepare for 2021. This series kicked off back in episode #20 – the elements of a great Business Development Plan. You can find the entire 2021 Planning Series here.

Resources mentioned in this episode:

• 2021 Planning Series
• Take your learning further in the Business Development Planning Mini-Workshop. In this mini-workshop, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research. Then I walk you through how to execute the plan, so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm.  

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value in listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.