024: How to Build Your Marketing Budget

In this episode, I walk you through how to build a marketing budget for your A/E/C firm. 

Budgeting, specifically how much to allocate for marketing, is a common question. Unfortunately, there is no one-size-fits-all answer to this question. So, in today’s episode, I am going to attempt to provide you with a framework that you can apply to your firm as you put together your marketing plans for next year.

In this episode you’ll learn:

• 8 questions to help you determine what time and expenses go into your marketing budget
• 6 different approaches to building your marketing budget
• The marketing and business development components that can use to build your budget

After you listen, start building your marketing budget with this free marketing budget template. 

This episode is part of my 2021 Planning Series, that walks you through how to set up your business development and marketing plans. This series includes podcast episodes, freebies, and mini-workshops to help you prepare for 2021. This series kicked off back in episode #20 – the elements of a great Business Development Plan. You can find the entire 2021 Planning Series here.

Resources mentioned in this episode:

• 2021 Planning Series
• Grab your FREE Marketing Budget Template.
• Take your learning further in the Business Development Planning Mini-Workshop. In this mini-workshop, I teach you my proven approach to writing a business development plan, including how to develop the right mix of strategy meetings and research. Then I walk you through how to execute the plan, so it doesn’t just get written and sit on the shelf. You’ll walk away with the knowledge and tools to lead the business development planning for your firm.  

Check out this episode on our website, Apple Podcasts, or Spotify. And, don't forget to download the app on iTunes or the Podcast app. Leave a review if you found value listening to this show. Your review will help our show grow and help us connect with more amazing marketers like you. Thank you for being awesome!

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.