1. EachPod

008: Hidden Pursuit Plans

Author
Lindsay Diven
Published
Wed 15 Jul 2020
Episode Link
https://www.marketerstakeflight.com/8

This is the second half of my conversation with Frank Lippert, FSMPS, CPSM of GO Strategies. In this part, we talk about turning around your go/no go form and use it to guide your repositioning and capture planning. 

More specifically we talk about:

  • How do to determine what your preproposal activities should be to increase your chances of winning
  • What exactly to do to position your firm to win
  • How to coach technical staff to make meaningful connections with clients
  • How to find the best information about the project you are pursuing

Frank was also gracious enough to provide us with the go/no go sample templates as well as his famous coffee mug with the key five go/no go questions. Both can be found on the GO Strategies website

 Resources and links mentioned in this episode:

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