#002 - In this episode, I cover proposal content, specifically how to take your proposal content from boring to compelling. I share techniques around persuasion, writing, and how to infuse creativity into your proposals. 

Five things you'll learn in this episode:

1. Persuasive Proposals - Proposal content should position your firm to win – It’s a sales document. It needs to persuade the reader that your firm is the best firm for the project. The reasons to select your firm should be crystal clear and obvious to the reader with enough information to allow the decision-makers to back up their decision.
2. Ways to Differentiate Your Firm - There are different ways you can differentiate your firm. Those include what you offer, how you design, create or deliver it, what you offer that better aligns with your client's goals, and what the client will get that they don't get from your competitors. 
3. Proposal Audience - Before you start writing a proposal, it's important to understand some key things about your audience. I break those key things down in the episode.
4. Compelling Writing - Now that you know the proposal is a sales document and needs to be persuasive, let's dive into the specifics of how to develop your content, specifically your writing. We discuss how to use features and benefits to make your proposal writing more persuasive and client-centric.
5. Infusing Creativity - As proposal managers, we sometimes get stuck when it comes to infusing creativity into proposals. Often, we are limited by our own firm brand guidelines and the client’s requirements. We can get into a creative rut, especially when we are constantly working under tight deadlines and often working on multiple proposals at once. I share five ways to infuse creativity into your proposals to make them more compelling. 

Visit the show notes page for more details:

https://www.marketerstakeflight.com/2

Resources and Links Mentions in the Episode:

• Kick Your Creative Mind Block
• HubSpot Article - 9 VR Marketing Examples That You'll Want to Steal for 2020
• Envato Elements (Graphic Design Templates)

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.