The Logistics of Revenue and Quality Driven Marketing with Wordpress.com's Director of Growth

A marketing fanatic since his teens - Phil Gamache is an incredibly talented and passionate SaaS Marketer with extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, and customer data platforms. In this podcast - we learn the secret behind his rapid career growth in this ever-evolving world of marketing

• The right time to implement marketing automation


• The difference between B2B and B2C Conversion Rate Optimization (CRO)


• Marketing should drive revenue, not leads.


• Future-proofing the humans behind the tech - the role of low code and no code tools in marketing


• Focusing on lifecycle - driving engagement for existing users


• The key behind personalizing customer experience at scale