EPISODE 219- Data-Driven Creativity: Striking the Perfect Marketing Balance with CallTracking Metrics

Chris Todd, Principal of Marketing Operations at CallTrackingMetrics, plays a pivotal role in driving operational excellence and scaling marketing efforts for the company. With over a decade of experience in optimizing marketing technologies, he has successfully steered the company’s demand generation and customer acquisition strategies. His expertise lies in streamlining processes and adopting cutting-edge technologies to enhance performance across marketing initiatives.

On The Menu:

1. Strategies to ensure tools remain efficient, integrated, and scalable.
2. Leveraging AI for transcription and lead processing in marketing operations.
3. Fusing innovative campaigns with data-driven validation.
4. Maximizing competitive advantages with unique first-party data insights.
5. Operating effectively with a lean marketing team and cross-functional collaboration.
6. Prioritizing lifetime value over traditional metrics.

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Happy creating!

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