EPISODE 215- User-Centric Marketing: Bunq's Chief of Staff Bianca Zwart on how to Build Across Diverse Markets

Bianca Zwart is the Chief of Staff to the CEO at bunq in Amsterdam, where she has been since August 2022. She has a strong background in communications and public relations, having founded Black & White Communications and I/RISE. She previously served as Head of PR & Communications and Team Lead of User Operations at bunq.

On The Menu:

1. Strategies employed to scale internationally and focus on localizing for diverse cultures and regulations.
2. Approach to achieving profitability by aligning commercial success with user happiness.
3. Using AI for anti-money laundering and challenging outdated regulations.
4. Automating manual processes to focus human expertise on adding value, especially in search marketing.
5. Maintaining simplicity in products and communication to stand out in a complex financial market.
6. Blending creative approaches with a can-do attitude in a fast-paced environment.

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Happy creating!

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