EPISODE 167- Embracing Mistakes: Nuvemshop's Luiz Piovesana on the Value of Mistakes in SaaS Marketing & Growth

Luiz piovesana, CMO at Nuvemshop, specializies in steering startups to operational success. With expertise in account-based marketing, event management, inbound, and SEO, he leads high-performing teams in B2B marketing and sales. Renowned for leading top-performing B2B marketing and sales teams, Luiz has earned recognition as a speaker at major events such as the RD summit, B2B forum marketingprofs, and CMO summit.

On The Menu:

1. Embracing Mistakes: Emphasizing the importance of embracing mistakes as a key aspect of growth, particularly in SaaS and marketing.

2. Exploring the shift from engineering to entrepreneurship, experiences in a junior enterprise, and the early stages of a startup.

3. Balancing Short-Term and Long-Term Goals: Discussing the challenge of balancing short-term results and long-term brand building during the entrepreneurial journey.

4. Team Leadership in B2B Marketing: approach to building and leading high-performing teams in the B2B marketing and sales space.

5. AI's Impact on Hiring: Addressing the use of AI in hiring processes, dispelling myths about AI slowing down hiring, and emphasizing its role as a tool rather than a replacement for humans.

6. Involvement in Analyst Relations, PR, and Branding: Sharing insights on leveraging analyst relations and PR, especially in the enterprise software space, and highlighting the importance of consistency in branding.

7. Success Story at Nuvem Shop: focusing on building a PR engine that highlights stories about SMBs and their impact, contributing to the brand's awareness

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Happy creating!

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