EPISODE 144- Strategic Partnerships Unmasked: Navigating Risks and Ideas with Kochava

Charles Manning serves as the CEO and President of Kochava, leading a global team dedicated to delivering top-tier omni-channel attribution analytics and optimization solutions. With over 12 years in mobile marketing, advertising, gaming, and systems monitoring, he offers a profound grasp of today's advertising dynamics.

On The Menu:

1. Importance of Product Management: Perceives product managers as dynamic mini-CEOs shaping diverse facets.

2. Downsides of Strategic Partnerships: Risk of prematurely underselling ideas.

3. Gaming Industry Impact: The fusion of entertainment and skill is a timeless trend in the gaming industry.

4. Future Trends from Gaming: Anticipates growth in marketplace commerce, parallels with loyalty programs.

5. Enterprise Software Market: Contemplates the paradigm shift in consumption patterns.

6. Micro SaaS Trend: Pivotal role of unified ROI for sustained success.