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EPISODE 133- From Print to Profit: The Atlantic's CEO Nicholas Thompson Charts the Journey to Consumer Revenue

Author
Outgrow
Published
Sun 08 Oct 2023
Episode Link
https://podcasters.spotify.com/pod/show/outgrow-marketer-month/episodes/EPISODE-133--From-Print-to-Profit-The-Atlantics-CEO-Nicholas-Thompson-Charts-the-Journey-to-Consumer-Revenue-e2a843i



Nicholas Thompson is the CEO at The Atlantic. Nick brings editorial expertise from Wired and Newyorker.com. He boosted digital subscriptions at Wired by 300% after implementing paywalls. Thompson co-founded Atavist, authored "The Hawk and the Dove: Paul Nitze, George Kennan, and the History of the Cold War," and covers topics like Facebook scandals and marathon running.




On The Menu:


1. Strategies for ensuring The Atlantic's relevance and growth in the digital age


2. The transition to consumer revenue: The Atlantic's path to sustainability


3. Targeting new subscribers: Geographic expansion strategies.


4. Addressing bias in AI algorithms


5. The use of AI in The Atlantic's operations: Current and future applications


6. Digitizing and monetizing historical content: The Atlantic's archive project


7. OpenAI's rise over Google in attracting top AI talent and implications for the future


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