Cutting through the clutter - “content marketing” from the POV of the man who coined the term

After landing a successful exit with his Content Marketing Startup - Content Marketing Institute - Joe Pulizzi has been at the forefront of the content entrepreneurship era, pioneering the practice of content marketing. The author of several best-selling books, and a keynote speaker at more than 400 locations in 16 countries - he shares the story of his breakthrough and his observations on the emergence of the creator economy.

What's On The Menu:

Focusing on  doing one thing really, really well

The evolution of content marketing since 2001 - building and monetizing an audience

How original research yields useful content - and helps understand your audience



The goal of your content is to establish trust with your audience

Creator Economy and Content Entrepreneurship



Breaking through with a research project