Ep 95: Tour Now and Buy Online with Holly Haener

Kevin speaks with Holly Haener, Director of Sales & Marketing at CBH Homes and one of the Original Unicorns of new home marketing. They discuss two important features of the CBH website that were rolled out BC (Before Covid-19) – Buy Online and Tour Now. Learn how these programs were implemented and why they’re so successful now.

Holly Haener

Tour Now

• Technology – Rently


• Getting REALTOR® partners involved


• Feedback from home shoppers

Buy Online

• What does it mean to “buy online?”


• Financial/legal considerations


• How to track and verify online home buyers

Plus, how CBH Homes gives back to the community.

Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

Check out the Market Proof Marketing Facebook group for more insights and opportunities.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 95: Tour Now and Buy Online with Holly Haener appeared first on Online Sales and Marketing for Home Builders - DYC.