Ep 95.5: Virtual Tours, Martech and Social Ad Spend

Kevin, Andrew and Becca talk shop about virtual home tours, not forgetting lessons learned today, determining your essential martech, and a social ads pop quiz.

Story Time (4:09)

• Kevin has been getting requests to explain entire sales and marketing processes in a “quick email or text.” There are no shortcuts.

In the News (13:08)

• Virtual, robot and solo home touring soar as social distancing hits the housing market amid coronavirus fear (CNBC.com)


• It’s time to evaluate your martech budget (MarketingLand.com)

Question of the Week (31:43)

• If you run carousel ads on social, Kevin would love to know why. See answers here.


• Why do you think digital ad impressions on FB/IG have increased by as much as 50+% for the same amount invested over the past couple weeks? See answers here.

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 95.5: Virtual Tours, Martech and Social Ad Spend appeared first on Online Sales and Marketing for Home Builders - DYC.