Ep 94.5: Communication (Done Carefully) is Key

Kevin, Andrew and Jackie have an extended story time to discuss the different communication styles they’ve seen and heard from builders in the last few weeks. Some strategies have been solid; others not so much. Plus, the impact of coronavirus on Facebook, Twitter and Google Ads.

Story Time (1:09)

• When it comes to mass mail, Jackie cautions the pitfalls of over communication.


• Andrew  notes the importance of being comfortable with your marketing platforms.


• Kevin has some advice for managers in communication with your team: respond to emotions, but manage to the numbers. Also:
  
  
  
  • The difference for being known and being know for something.
  
  
  • Making virtual appointments work (hint: it takes more than Zoom and your old sales process)
  
  
  
  

In the News (25:04)

• Facebook says Coronavirus Hits Advertising Sales (Reuters.com)


• Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It (AdExchanger.com)


• Coronavirus Impact on Google Ads and Affiliate Sales (SearchEngineJournal.com)

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

More insights and opportunities in the Market Proof Marketing Facebook group.

Subscribe on iTunes —> https://now.doyouconvert.com/mpm-itunes

Follow on Spotify —> https://now.doyouconvert.com/mpm-spotify

Subscribe on Google Play —> https://now.doyouconvert.com/mpm-gplay

Listen on Stitcher —> https://now.doyouconvert.com/mpm-stitcher 

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

The post Ep 94.5: Communication (Done Carefully) is Key appeared first on Online Sales and Marketing for Home Builders - DYC.