Ep 93.5: Should You Podcast? with Spencer Powell

Spencer Powell

Kevin is joined by Spencer Powell, president of Builder Funnel and host of Builder Funnel Radio, to discuss how builders can keep the ball moving during uncertain times, content marketing for home building, and whether or not podcasting can work for builders. They discuss:

• How builders can “keep the ball moving” during difficult times, even if it’s at a slower pace


• There need to be more internal conversations about how to market through this crisis and beyond


• A bit about Spencer’s (very interesting) hybrid building/marketing background


• Content strategy and home building


• The duality of consumer behavior: customers want to be able to do research on their own AND be able to reach out and get responses immediately


• Why he decided to start a podcast, and why podcasting works for his business


• Why a shift in thinking is critical in home builder marketing


• Should builders have their own podcast? Spencer and Kevin discuss varying opinions and strategies

Question? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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