Ep 90: Preparing for Coronavirus

Thaïs was away this week at the Online Sales Academy, so our apologies for publishing this episode later than usual!

This week, Kevin ponders how coronavirus might impact the home building industry, and suggests a few ways builders can adapt to short-term changes in consumer behavior. Plus the latest news from Facebook and Google…

Story Time (1:19)

• Becca: It’s new community season! Make sure you’re using social ads that point to a landing page that’s integrated with your CRM.


• Andrew: How new marketers can get up to speed when they join an organization. (More on this in episode 82.)


• Kevin: Home builders and tag lines – the good, the bad, and the worst.

In the News (14:18)

• Coronavirus: how home builders can adapt to changes in consumer behavior


• Changes to Facebook Audience Network (Facebook.com)


• How a newly won partnership in France could signal Google’s broader TV ambitions (Digiday.com)


• Boost Liquidity and Work Smarter with Machine Learning (Facebook.com)

QOTW (44:36)

Do you feel there is any need to have a plan around the coronavirus? Answer in the Market Proof Marketing Facebook group.

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A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, and others from Do You Convert will break down the headlines, share best-practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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